Real Estate CRM Solution

CRM Software for Real Estate

Whether it's commercial or residential, the real estate businesses, including CRM software for real estate brokers and new real estate agents, need to be exceptionally client-centered to survive. Understanding each client’s financial resources helps meet their long-term needs — and that’s where our CRM software for real estate agents can help streamline lead management, property sales, and communication.

Get Started Request Demo

Product Overview

What is Real Estate Lead Management Software?

Real Estate CRM Lead Management Screenshot

Real-time lead view

Before discussing, first you should know that what is real estate lead management software and why a business owner needs such kind of software. A property management CRM software or CRM for real estate allows you to manage leads, collect rent, automate marketing, handle leasing services, and manage accounting — all in one platform. Whether you’re using CRM software for real estate India or expanding as a new real estate agent, our system fits all requirements. We offer the best CRM software for real estate agents and real estate brokers in India. Our CRM solution for real estate brokers India helps property managers, agents, and developers discover new ways for growth, manage inquiries, and improve efficiency across residential and commercial operations.

Why it’s good to go with Variable Soft Real Estate CRM Software?

Variable Soft is a very much reputed software development company in India and we are famous for our on-time delivery and quality of work. We are one of the best software development companies situated inthe pink city Jaipur. We are providing the best services to our clients so that they can visit us again and again with new development opportunities.

We have developed various CRM’s for different industries based on their requirements. Our Real Estate CRM Software has all the modules which are required for the real estate business. We have a very great technical support team that will provide you full assistance regarding the software. One of the best reasons to choose is that we provide cost-effective CRM.

Request Demo Contact Us

Why Specialized CRM

Why there is need the specialized CRM for the real estate business

As the Real Estate realtor or broker, your objective is to keep your client satisfied and busy. And to be top of your game, you have to understand the unique need of the client’s requirement, follow-up your clients from time to time, find new customer and many more. One can confront many problems in all phases of property managing, including rent, lease, deal, and sale. Hence, this is where CRM software for real estate brokers and CRM for property management becomes essential for improving customer engagement and lead conversion. This Real Estate CRM software for brokers is taking the industry to new heights. Our CRM software for real estate India provides every essential feature — from lead management to property tracking — making it the best CRM for real estate agents and CRM for property management professionals. Variable Soft Real Estate CRM discussed below:

Built for real estate teams

Product Features

Variable Soft Real Estate CRM Features

All the essential modules you need to manage leads, properties, bookings and customers – in one CRM.

Lead Management/ Automation

This module automatically captures the leads from the property portals like Magic bricks, 99acres, websites, Facebook, Google, Missed calls, etc.

Property Management

In Property Management module entire data of properties are maintained, this is used to simplify the working of property executive by monitor the stock from anywhere, anytime and keeping eyes on dashboard reports.

Keyword Based Searching

Searching on our CRM is keyword-based it means by using only keywords you can search.

Property Listing

In this module, the list of the property will appear and you can see the status of the property.

Property Buyers or leads

This module loads the screen and it used to capture the customer’s need and interest in locality, profile, budgets along with the status and remarks.

Booking/ Sales Closure Management

This module manages the bookings of property, details, discounts, commissions, rates, attach agreements, documents and pending payments.

Property Master/ Inventory

This property master module used to maintain the entire details of property like budget, size, flat, plots, available count, project details and locality.

Active Customer Care Support

Our Active customer support always available to solve the customer query regarding the property and it used to provide valuable information to our customers regarding the property.

Customize Leads Status

Customization Module of CRM helps the administrators to customize software as per business needs. Fields, Views, Forms, Emails, SMS, Templates, Reports, Product Logo, and Dashboards are all customizable to suit client requirements.

Visitor visit Real-time notification

This will provide real-time notification when the visitor visits your website.

Relevant Leads for Real Estate CRM

Focus Your Team Only on Leads That Can Actually Convert.

The CRM automatically scores and categorizes leads by budget, location, property type, and engagement—so your agents spend their time with serious buyers and investors.

Automatic de-duplication across portals, campaigns, website forms, and CPs.
Lead scoring based on budget range, timeline, project interest, and past activity.
Smart queues for “Hot”, “Warm” and “Nurture” leads so calling teams know where to start.

2.3x

More hot leads contacted the same day

60%

Reduction in junk or duplicate leads

45%

Improvement in meeting-to-booking ratio

Lead Priority View

Rohan Mehta

3BHK • Budget: ₹1.3 Cr • South Tower

Hot • Score 92

Neha Sharma

2BHK • Budget: ₹85L • Resale

Warm • Score 71

Corporate Investor

Bulk 12 units • Commercial Tower

Priority • CP Lead

Leads auto-sorted by score, source quality, and follow-up due time.

Real World Use Cases

How Real Estate Teams Use Our CRM Every Day

Proven improvements in lead response, qualified site visits and bookings across different real-estate business models.

Real Estate Call Center

A growing real estate team replaced manual dialing with automated calls, improving response rates and lead qualification.

Response rate increase: +40%
Lead qualification per day: +45%
Idle time reduction: -32%

Key features used: Auto Call, Live Dashboards, Lead Tracking

Real Estate Developer

Automated follow-ups and site visit reminders led to faster responses and increased conversions for a real estate developer.

Site visit confirmations: +52%
Response time improvement: 3x faster
Booking conversions: +27%

Key features used: Click-to-Call, Auto Reminders, Funnel Tracking

Real Estate Agency

An agency improved client engagement and follow-ups by automating calls and property update reminders.

Client engagement increase: +50%
Lead response time: -40%
Property update follow-ups: +35%

Key features used: Lead Nurturing, Automated Calls, Property Update Alerts

Our Services

Our Real Estate CRM Services

Explore the comprehensive services that make our CRM the preferred solution for real estate professionals across India.

CRM Customization

Tailored CRM solutions that suit your specific real estate workflow and business model.

Lead Automation

Automate lead capturing, follow-up, and nurturing to save time and ensure consistent engagement.

24/7 Support

Our dedicated support team is always available to help you with any CRM-related issues or inquiries.

Data Security & Privacy

Your client data and business information are protected with enterprise-grade security and privacy measures.

Seamless Integrations

Integrate your CRM with property portals, WhatsApp, email platforms, and other tools you already use to streamline your workflow.

Mobile Access

Access your CRM from anywhere with our mobile-first design, perfect for agents always on the go.

500+

Real Estate Companies

15,000+

Active Users

98%

Customer Satisfaction

Challenges & Solutions

Solving Real Estate Business Challenges

Real estate professionals face unique challenges. Our CRM provides tailored solutions to streamline your operations.

Lost Leads & Poor Follow-up

Leads from multiple sources get missed, and manual follow-up is inconsistent, causing potential clients to slip away.

Inefficient Lead Management

Manual data entry, scattered information across spreadsheets, and difficulty prioritizing high-value leads.

Poor Team Collaboration

Lack of visibility into team activities, duplicate efforts, and communication gaps between agents and managers.

Automated Lead Capture & Follow-up

Our CRM automatically captures leads from all sources and triggers timely follow-ups, ensuring no opportunity is missed.

Smart Lead Prioritization

AI-powered scoring identifies hot leads based on budget, timeline, and engagement, helping your team focus where it matters.

Unified Team Workspace

Shared calendars, task assignments, and real-time updates keep everyone aligned and eliminate duplication of efforts.

Client Success Stories

What Our Clients Say

Discover how real estate professionals are transforming their businesses with our CRM solution.

Rohit Kumar

"This CRM has transformed how we manage our property inventory and client relationships. The automated follow-up feature alone has increased our conversions by 35%."

Priya Sharma

"The mobile app is a game-changer for my team. We can update client information and check property details while on-site, saving us hours each week."

Amit Mehta

"The integration with property portals has eliminated manual data entry. Our team can now focus on building relationships rather than administrative tasks."

2.5x

Faster Lead Response

92%

Increase in Conversions

15+

Hours Saved Weekly

95%

Client Satisfaction Rate

Knowledge Center

Grow Your Business with Our Expert Resources

Access our library of resources designed to help real estate professionals succeed in a competitive market.

Real Estate Lead Generation Guide

Learn proven strategies to generate high-quality leads in the competitive real estate market.

Digital Marketing for Real Estate

Master digital marketing techniques specifically tailored for real estate professionals.

Sales Funnel Optimization

Maximize conversions by optimizing each stage of your real estate sales funnel.

Learning Path for Success

Structured resources to grow your real estate business

1 Lead Generation

5 Resources

2 Client Nurturing

7 Resources

3 Deal Closing

4 Resources

4 Business Growth

6 Resources