Capture Leads directly from facebook.com

At 2.6 billion monthly active users, Facebook is the most ubiquitous social platform in the world. It’s also no longer just a platform for sharing cat pictures with friends. A lot of business gets conducted on Facebook. That information needs to be reflected in your CRM.

A Facebook CRM integration lets you record and manage business conducted on Facebook. Porting important Facebook data into your CRM does two primary things:

• It keeps your team from having to manage multiple platforms
• It ends the process of manual data entry

Here’s how to keep your team running fast and lean by connecting your CRM to Facebook:

Why you should connect your CRM to Facebook

Most businesses use Facebook for two things:

1. Paid advertising
2. Facebook Pages

In both of these instances, there is a lot of important business information being handled by Facebook. That information could be anything from a new lead that converted from an ad or a customer that sent your page a message.

A Facebook CRM integration makes sure that your team never forgets to take action on the business opportunities being created on the social network. It also eases their workload. Sales teams are often overwhelmed with calls, emails, and meetings. The last thing they need to worry about is staying on top of Facebook messages or page posts as well!

Connecting your CRM to Facebook also saves time by automatically handling tasks that would otherwise add up to hours every week. Below, I’ll cover some of my favorite Facebook CRM automations that you can set up with Close.